The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances
Marketing for Business to Business Selling and today’s Buyer’s Journey - Virtual CMO Mark Donnigan
In today's busy company world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. One method to attain these goals is by lining up marketing efforts with the purchasers journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typical